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No Agency Field Guides
Get smarter about PR in an afternoon.
You don't always need a 100-page book or a six-month agency engagement. Sometimes you need someone who knows what they're doing to explain exactly how something works.
No Agency Field Guides break complex communications challenges into practical, actionable strategies you can actually use.
Built from real-world communications experience, each guide focuses on one problem—from pitching journalists and preparing executives for interviews to launching products and understanding AI visibility.
Topics include: Media Relations, PR Strategy, Executive Communications, Thought Leadership, Product Launches, AI Visibility, Crisis Communications, Messaging and PR Measurement.
Best for: Founders, marketers, communications professionals and executives who want expert guidance without the agency engagement.
Why We Created These Guides
Communications shouldn't feel like a mystery.
Whether you're preparing for a product launch, pitching the media, building executive thought leadership, or navigating the changing world of AI-driven discovery, you deserve practical guidance that's clear, actionable, and grounded in real experience.
Our Field Guides are designed to answer the questions we hear most often from founders, communications teams, and marketing leaders—without requiring a long-term agency engagement.
What You'll Learn
Every guide focuses on solving one specific communications challenge.
Topics include:
Public Relations Strategy
Media Relations
Executive Communications
Executive Thought Leadership
AI Visibility
Product Launch Communications
Crisis Communications
Corporate Communications
Messaging & Positioning
PR Measurement
Communications Planning
Founder Branding
Media Pitching
Narrative Development
Built for Modern Communications
The communications industry has changed dramatically.
AI is reshaping how people discover companies. Newsrooms are leaner. Buyers trust people more than brands. Executive voices influence purchasing decisions. Traditional PR playbooks no longer deliver the same results.
Our guides are written for today's communications landscape—not yesterday's.
Every framework reflects how communications actually works today.
Who They're For
Whether you're leading communications internally or wearing multiple hats as a founder, these guides are designed to help you make smarter decisions faster.
Perfect for:
Founders
CEOs
Marketing Leaders
Communications Professionals
Startup Teams
PR Professionals
In-House Communications Teams
Agencies
Consultants
Students and Emerging PR Professionals
What's Included
Every Field Guides includes practical tools you can immediately apply.
✔ Step-by-step frameworks
✔ Real-world examples
✔ Actionable checklists
✔ Templates and worksheets
✔ Strategic recommendations
✔ Best practices
✔ Common mistakes to avoid
✔ Recommended tools and resources
Available Field Guides (Specify Guide)
How to Pitch Journalists Without Getting Ignored
Writing a Press Release That Gets Read
Executive Thought Leadership 101
Building Your First PR Strategy
AI Visibility for Brands
Product Launch Communications (Tech, Consumer, Fashion)
Crisis Communications Fundamentals
Messaging That Differentiates Your Company (how to write your key messages)
Media Relations for Startups
Measuring PR Beyond Vanity Metrics (how to hire an agency and what you need to see)
Why No Agency PR?
Most communications advice falls into one of two categories:
It's either too theoretical to be useful or too generic to create meaningful results.
We believe great communications is practical.
Every Field Guides is built from the same strategic thinking we use to advise founders, global brands, venture-backed startups, and executive teams.
These aren't academic exercises.
They're working frameworks designed to help you communicate with greater clarity, confidence, and impact.
Learn Faster. Communicate Smarter.
Build the skills, confidence, and communications systems that move your business forward—one guide at a time.
Get smarter about PR in an afternoon.
You don't always need a 100-page book or a six-month agency engagement. Sometimes you need someone who knows what they're doing to explain exactly how something works.
No Agency Field Guides break complex communications challenges into practical, actionable strategies you can actually use.
Built from real-world communications experience, each guide focuses on one problem—from pitching journalists and preparing executives for interviews to launching products and understanding AI visibility.
Topics include: Media Relations, PR Strategy, Executive Communications, Thought Leadership, Product Launches, AI Visibility, Crisis Communications, Messaging and PR Measurement.
Best for: Founders, marketers, communications professionals and executives who want expert guidance without the agency engagement.
Why We Created These Guides
Communications shouldn't feel like a mystery.
Whether you're preparing for a product launch, pitching the media, building executive thought leadership, or navigating the changing world of AI-driven discovery, you deserve practical guidance that's clear, actionable, and grounded in real experience.
Our Field Guides are designed to answer the questions we hear most often from founders, communications teams, and marketing leaders—without requiring a long-term agency engagement.
What You'll Learn
Every guide focuses on solving one specific communications challenge.
Topics include:
Public Relations Strategy
Media Relations
Executive Communications
Executive Thought Leadership
AI Visibility
Product Launch Communications
Crisis Communications
Corporate Communications
Messaging & Positioning
PR Measurement
Communications Planning
Founder Branding
Media Pitching
Narrative Development
Built for Modern Communications
The communications industry has changed dramatically.
AI is reshaping how people discover companies. Newsrooms are leaner. Buyers trust people more than brands. Executive voices influence purchasing decisions. Traditional PR playbooks no longer deliver the same results.
Our guides are written for today's communications landscape—not yesterday's.
Every framework reflects how communications actually works today.
Who They're For
Whether you're leading communications internally or wearing multiple hats as a founder, these guides are designed to help you make smarter decisions faster.
Perfect for:
Founders
CEOs
Marketing Leaders
Communications Professionals
Startup Teams
PR Professionals
In-House Communications Teams
Agencies
Consultants
Students and Emerging PR Professionals
What's Included
Every Field Guides includes practical tools you can immediately apply.
✔ Step-by-step frameworks
✔ Real-world examples
✔ Actionable checklists
✔ Templates and worksheets
✔ Strategic recommendations
✔ Best practices
✔ Common mistakes to avoid
✔ Recommended tools and resources
Available Field Guides (Specify Guide)
How to Pitch Journalists Without Getting Ignored
Writing a Press Release That Gets Read
Executive Thought Leadership 101
Building Your First PR Strategy
AI Visibility for Brands
Product Launch Communications (Tech, Consumer, Fashion)
Crisis Communications Fundamentals
Messaging That Differentiates Your Company (how to write your key messages)
Media Relations for Startups
Measuring PR Beyond Vanity Metrics (how to hire an agency and what you need to see)
Why No Agency PR?
Most communications advice falls into one of two categories:
It's either too theoretical to be useful or too generic to create meaningful results.
We believe great communications is practical.
Every Field Guides is built from the same strategic thinking we use to advise founders, global brands, venture-backed startups, and executive teams.
These aren't academic exercises.
They're working frameworks designed to help you communicate with greater clarity, confidence, and impact.
Learn Faster. Communicate Smarter.
Build the skills, confidence, and communications systems that move your business forward—one guide at a time.