Everything you need to know before CES—on one page.

Free

Plus access to two live CES PR Huddles.

CES doesn't reward the companies with the biggest booths.

It rewards the companies that tell the best stories.

The CES PR Survival Guide™ is a practical one-page resource designed to help founders, marketers, communications teams, and startups prepare for one of the busiest media events in the world.

You'll learn what to prepare, when to start, who to pitch, and how to avoid the mistakes that keep great companies from getting noticed.

Best of all, you'll also receive access to two live virtual CES PR Huddles, where you can ask questions directly and hear what other companies are planning before the show.

What's Included

Your Free CES PR Survival Guide™

A one-page tactical reference covering:

✔ CES communications timeline

✔ When to start pitching media

✔ What journalists expect

✔ What your media pitch should include

✔ CES awards currently accepting submissions

✔ Where you should be during CES

✔ Media Days explained

✔ What belongs in your media kit

✔ Press release checklist

✔ Executive preparation checklist

✔ Product launch preparation

✔ Media list timeline

✔ Post-CES follow-up

Two Live CES PR Huddles

Downloading the guide also gives you access to two complimentary live group strategy sessions before CES.

These interactive sessions are open to everyone who downloads the guide and are designed to answer the questions every communications team has before the show.

We'll cover:

• Is your announcement actually newsworthy?

• Should you issue a press release?

• Are you pitching the right reporters?

• When should outreach begin?

• How do you stand out among thousands of exhibitors?

• What mistakes should you avoid?

• Live Q&A with attendees.

Whether you're exhibiting for the first time or preparing for another CES, you'll have the opportunity to ask questions and learn from real-world examples shared during the session.

Who It's For

• AI companies

• Technology startups

• Consumer electronics brands

• Enterprise technology companies

• Venture-backed startups

• Marketing leaders

• Communications teams

• Founders

• Product marketers

• First-time CES exhibitors

Sign-Up Today

You'll receive:

✔ The CES PR Survival Guide™

✔ Two live CES PR Huddle invitations

✔ Updates on important CES deadlines

✔ Occasional communications insights from No Agency PR

Get Prepared Before Everyone Else Does.

Request your free CES PR Survival Guide™ and reserve your spot for two live CES PR Huddles.

Request Free Guide

Everything you need to build a smarter PR function—without hiring an agency.

Not every company is ready for a PR agency.

That doesn't mean you're not ready for great PR.

The PR Department in a Box gives founders, startups, and growing companies the same strategic frameworks, systems, templates, and communications methodologies used by experienced public relations teams—packaged into one comprehensive toolkit your business can implement immediately.

Whether you're preparing for a product launch, raising capital, entering a new market, or building your company's reputation, you'll have the structure, strategy, and resources to confidently manage communications in-house.

Think of it as hiring your first communications department—without hiring a communications department.

Why We Built It

Most companies don't need an agency.

They need direction.

Too many businesses hire PR before they're ready.

They don't have clear messaging.

They haven't defined their narrative.

They don't know what success looks like.

The result?

Expensive retainers, disconnected campaigns, and frustration.

The PR Department in a Box helps you build the foundation first, so when you're ready to invest in external support, you're already operating like a mature communications organization.

What's Included

Everything you'd expect from an experienced communications team—packaged into one system.

The Communications OS™

Build the infrastructure behind a modern communications function with systems for planning, messaging, reporting, executive communications, AI visibility, media relations, and campaign execution.

The Modern PR Playbook

Learn how to build and execute a strategic public relations program that supports real business objectives—not vanity metrics.

One Industry PR Playbook

Choose the industry that matches your business.

Available editions include:

• Artificial Intelligence

• Healthcare & Biotechnology

• Cybersecurity

• Enterprise Technology

• Fintech

• Venture Capital

• Consumer Technology

• SaaS

Media Relations Toolkit

Everything you need to confidently pitch journalists, build media relationships, organize outreach, and manage earned media opportunities.

Product Launch Framework

Plan announcements that generate meaningful business impact—not just one day of headlines.

Executive Thought Leadership Framework

Develop a stronger executive voice through speaking opportunities, media interviews, LinkedIn strategy, contributed articles, podcasts, and strategic storytelling.

Communications KPI Dashboard

Measure what actually matters.

Track media performance, executive visibility, AI discoverability, campaign performance, and communications impact with practical reporting templates.

One Huddle Hour

One private, 60-minute strategy session with a senior communications strategist.

Bring your biggest communications challenge and leave with practical recommendations and a clear action plan.

Bonus Resources

As the PR Department in a Box grows, you'll receive access to new templates, frameworks, and supporting resources added to the toolkit.

Who It's For

Perfect for:

• Founders

• Startup teams

• CEOs

• Marketing leaders

• Companies hiring their first communications manager

• Venture-backed startups

• Scaleups

• In-house marketing teams

• Businesses preparing to launch

• Companies not yet ready for a full-service PR agency

The Outcome

By the end of the PR Department in a Box, you'll have:

✔ A communications strategy

✔ A repeatable PR process

✔ Executive messaging

✔ Industry-specific communications guidance

✔ Product launch framework

✔ Media relations system

✔ Reporting dashboard

✔ Strategic communications templates

✔ Direct access to an experienced communications strategist

Instead of wondering where to begin, you'll have a complete communications department ready to support your business.

Why It's Different

The PR Department in a Box isn't another online course.

It isn't a collection of random templates.

And it isn't generic marketing advice.

It's a curated communications system built from years of advising startups, global brands, AI companies, healthcare innovators, enterprise technology leaders, and executive teams.

Everything included has been designed to solve one problem:

Helping companies build communications capabilities before they need an agency.

Investment

The PR Department in a Box

$1,999

Includes:

• The Communications OS™

• The Modern PR Playbook

• One Industry PR Playbook

• Media Relations Toolkit

• Product Launch Framework

• Executive Thought Leadership Framework

• Communications KPI Dashboard

• One Huddle Hour

• Future toolkit updates

• Private access to our paid newsletters

Not ready for an agency?

Start here.

Build the strategy, systems, and confidence to run smarter communications today—and be fully prepared when it's time to scale.

Build Your PR Department

FAQ

Is this right if we've never done PR before?

Yes. The toolkit is designed to help companies build a communications function from the ground up.

Can we use this with an internal marketing team?

Absolutely. It's built to support founders, marketing teams, and communications professionals working in-house.

Is this a course?

No. It's a practical toolkit that combines frameworks, playbooks, templates, systems, dashboards, and one-on-one strategic guidance.

Can we upgrade to agency support later?

Yes. Many companies begin with the PR Department in a Box and later transition into ongoing strategic support with No Agency PR as they grow.

Everything your communications team needs to launch with confidence.

Investment: Starting at $5,000

Every successful company begins with a blueprint.

Your communications should too.

The Communications Blueprint™ is a comprehensive strategic communications engagement designed to give your company everything it needs to confidently launch, grow, or reposition its brand.

Over the course of the engagement, we audit your communications, define your messaging, build your media strategy, develop your press materials, and deliver a complete communications foundation your team can execute immediately.

Whether you implement it internally or partner with No Agency PR, you'll walk away with a clear strategy, professional communications assets, and a roadmap built specifically for your business.

What You Receive

A complete communications foundation—not another presentation.

Executive Communications Audit

A comprehensive review of your brand, messaging, positioning, communications channels, executive presence, media footprint, and competitive landscape.

Communications Blueprint™

A professionally designed strategic document that becomes your communications roadmap.

Inside you'll find:

• Executive Summary

• Brand Narrative

• Positioning Strategy

• Messaging Architecture

• Communications Priorities

• Competitive Analysis

• AI Visibility Assessment

• Executive Visibility Strategy

• Communications KPIs

• 12-Month Roadmap

Key Messaging Framework

One of the most valuable deliverables.

We'll develop messaging your entire organization can use consistently.

Including:

• Company boilerplate

• Elevator pitch

• Corporate overview

• Key messages

• Supporting proof points

• Value propositions

• Audience-specific messaging

• Frequently asked questions

• Executive talking points

• Brand language guidelines

This becomes the messaging foundation for marketing, sales, PR, investor conversations, recruiting, speaking engagements, and executive communications.

Fully Written Media Pitches

Strategy is important.

Execution starts here.

We'll develop professionally written media pitches customized to your business and announcement.

Potential deliverables include:

• Product launch pitch

• Company story pitch

• Founder profile pitch

• Trend commentary pitch

• Funding announcement pitch

• Thought leadership pitch

These are written, ready to personalize, and ready to send.

Multi-Sector Media Lists

Every Communications Blueprint includes curated media lists tailored to your business.

Rather than one generic list, you'll receive multiple media categories based on your communications goals.

Examples include:

• National Business Media

• Technology Media

• AI Publications

• Startup Publications

• Venture Capital

• Healthcare

• Consumer Technology

• Cybersecurity

• Trade Publications

• Podcasts

• Industry Newsletters

• Local Media (where applicable)

Each list is designed around the audiences most likely to care about your story.

One Professionally Written Press Release

We'll write a custom press release aligned with your communications strategy.

Perfect for:

• Product launches

• Funding announcements

• Executive appointments

• Partnerships

• Company milestones

• Research reports

• New market expansion

This isn't a template.

It's a publication-ready press release built specifically for your organization.

Executive Visibility Strategy

We'll identify opportunities to build your leadership team's credibility through:

• Thought leadership

• Speaking opportunities

• Media interviews

• LinkedIn strategy

• Podcasts

• Awards

• Industry events

• Contributed articles

AI Visibility Audit

Modern buyers don't just Google.

They ask AI.

We'll assess how your company appears across today's AI-driven discovery landscape and identify opportunities to strengthen your authority through better messaging, earned media, structured content, executive expertise, and digital trust signals.

90-Day Communications Action Plan

Exactly what should happen over the next three months.

Week by week.

Priority by priority.

No guesswork.

Optional Add-Ons

Position these as natural extensions:

• Additional press releases

• Additional media lists

• Executive media training

• Thought leadership article package

• Award strategy

• Speaking strategy

• Investor messaging

• Crisis communications plan

• Communications dashboard

• Quarterly Blueprint updates

Perfect For

• Startups preparing to launch

• Companies announcing funding

• Organizations entering new markets

• New CMOs

• Companies hiring their first PR agency

• Founders preparing for scale

• Businesses rebranding

• Executive teams seeking alignment

• Companies that have never had a communications strategy

Three hours to solve what months of meetings couldn't.

Every growing company reaches a point where communications become too important to improvise.

The messaging no longer feels aligned.

Product launches aren't creating the momentum they should.

Your executive team has different perspectives on the story you're telling.

Your communications efforts feel disconnected.

Or perhaps you're simply preparing for what's next.

The Communications Strategy Intensive is a private, three-hour working session designed to bring clarity, alignment, and direction to your communications strategy.

This isn't a presentation.

It isn't a discovery call.

And it isn't another meeting.

It's a focused strategy session where we'll evaluate where your communications stand today, identify what's holding you back, and build a practical roadmap for where you need to go next.

What Makes This Different?

You're not buying advice.

You're building your communications roadmap.

Unlike a traditional consultation, the Communications Strategy Intensive includes preparation before we ever meet.

We'll review your company, current messaging, communications efforts, competitive landscape, and any relevant materials you share in advance.

That means our time together is spent solving problems—not gathering information.

You'll leave with clear priorities, strategic recommendations, and an actionable roadmap your leadership team can begin implementing immediately.

What We Can Cover

Every Strategy Intensive is customized to your business goals.

Common focus areas include:

Communications Strategy

Align communications with business objectives, growth plans, and organizational priorities.

Messaging & Positioning

Clarify what your company stands for, how it differentiates itself, and how to communicate that consistently.

Executive Positioning

Build stronger executive visibility through thought leadership, media opportunities, speaking engagements, LinkedIn strategy, and executive communications.

Product Launch Strategy

Develop a communications plan for launches, funding announcements, acquisitions, partnerships, and major company milestones.

Media Relations

Evaluate your current approach, identify stronger story opportunities, improve media outreach, and build a more effective communications program.

AI Visibility

Understand how AI-powered search and large language models are influencing brand discovery, and identify opportunities to strengthen your digital authority.

Competitive Communications

Analyze how competitors are positioning themselves and uncover opportunities to differentiate your company.

Internal Communications Infrastructure

Review your processes, planning, reporting, workflows, and communications systems to improve efficiency and consistency.

What's Included

• Three-hour private strategy session

• Collaborative working session

• Live problem-solving

• Strategic recommendations

• Leadership discussion

• Priority mapping

After the Intensive

You'll receive:

✔ Prioritized recommendations

✔ 90-day action plan (if applicable)

✔ Strategic opportunities

✔ Communications priorities

✔ Recommended next steps

✔ Follow-up resource recommendations

Who It's For

The Communications Strategy Intensive was built for organizations navigating growth, change, or increased complexity.

Ideal for:

• CEOs

• Founders

• CMOs

• Communications Leaders

• Venture-backed startups

• Scaleups

• Enterprise organizations

• Public companies

• Leadership teams

• Organizations preparing for a major announcement

Common Reasons Clients Book

Companies often book a Strategy Intensive before:

• Hiring an agency

• Launching a new product

• Announcing funding

• Entering a new market

• Rebranding

• Hiring a communications leader

• Building an executive thought leadership program

• Preparing for an IPO

• Navigating organizational change

• Responding to increased competition

Why No Agency PR?

Senior communications expertise without the long-term commitment.

For more than 15 years, we've helped startups, Fortune 500 companies, AI leaders, healthcare innovators, enterprise technology companies, consumer brands, and executive teams navigate complex communications challenges.

The Communications Strategy Intensive gives you direct access to that experience—without months of retainers or endless meetings.

No junior account managers.

No generic presentations.

No unnecessary process.

Just focused strategic thinking designed to help your business move forward.

Investment

Communications Strategy Intensive

$2,500

Build the communications strategy your company deserves.

Whether you're preparing for rapid growth, navigating change, or simply ready to stop guessing, the Communications Strategy Intensive gives your leadership team the clarity and direction needed to communicate with confidence.

Book Your Strategy Intensive

FAQ

Is this a workshop or consulting session?

Neither. It's a facilitated executive working session designed to solve strategic communications challenges and create a practical roadmap.

Can multiple people attend?

Yes. We recommend including key decision-makers. Up to five participants are included. Larger leadership teams can be accommodated with custom pricing.

What should we prepare?

We'll send a short intake questionnaire after booking. You may also share messaging documents, presentations, communications plans, launch materials, or other relevant resources before the session.

Do we receive deliverables?

Yes. Every Strategy Intensive includes a prioritized communications roadmap and 90-day action plan customized to your business.

Can this be applied toward an agency engagement?

Yes. If you move forward with a qualifying No Agency PR retainer within 30 days, we'll credit $1,000 of your Strategy Intensive toward your first month's engagement.

One hour. One communications challenge. A clear way forward.

Sometimes you don’t need an agency.

You need an experienced communications strategist in the room.

A Huddle Hour is a focused, 60-minute working session designed around the communications challenge sitting in front of you right now.

Bring the launch that needs a sharper strategy. The pitch that isn’t landing. The messaging that feels too complicated. The executive who needs a stronger point of view. The crisis you want to prepare for before it happens.

We’ll use the hour to work through the problem together, identify what matters most, and determine what you should do next.

You’ll leave with clarity, expert recommendations, and practical next steps—not another vague conversation.

60 minutes — $500

What Can We Work On?

Bring the problem. We’ll help you solve it.

Huddle Hours can be used for:

PR Strategy

Clarify your communications goals, priorities, audiences, and next steps.

Media Relations

Strengthen your media strategy, identify better story angles, or troubleshoot outreach that isn’t generating results.

Messaging and Positioning

Simplify complex ideas, sharpen your narrative, and make your company easier to understand and remember.

Product and Company Launches

Pressure-test your announcement strategy, launch timeline, messaging, media approach, and campaign opportunities.

Executive Thought Leadership

Develop stronger points of view, visibility opportunities, media angles, and content themes for founders and executives.

AI Visibility

Explore how your company appears across AI search, earned media, owned content, and the broader digital authority landscape.

Funding Announcements

Shape the narrative around a fundraising milestone so it communicates more than the amount raised.

Crisis Preparation

Review potential risks, response plans, holding statements, stakeholder messaging, and communications responsibilities.

Media Pitches

Review a pitch, sharpen the angle, strengthen the subject line, and determine who should receive it.

Communications Planning

Create structure around an upcoming quarter, campaign, announcement, or business priority.

How It Works

A focused session built around your priorities.

1. Choose Your Challenge

When booking, tell us what you want to work through and what a successful session would help you accomplish.

2. Join the Working Session

We’ll spend 60 minutes focused on your specific situation. This is not a presentation or introductory sales call. It is a practical strategy session.

3. Leave With Direction

You’ll leave with clear recommendations, defined priorities, and concrete actions you can begin implementing immediately.

What You’ll Leave With

Depending on the challenge, your session may help you leave with:

• A clearer communications strategy

• Stronger messaging or positioning

• Refined story angles

• Media outreach recommendations

• A launch or announcement roadmap

• Executive thought leadership themes

• Crisis-preparation priorities

• Feedback on a pitch or communications plan

• A focused list of next steps

The Huddle Hour does not include written deliverables, custom research, or document review in advance. For deeper preparation, choose Huddle Hour + Prep.

Huddle Hour + Prep

Make every minute count.

For challenges that require context before the call, choose Huddle Hour + Prep.

Send up to three relevant materials in advance, and we’ll review them before the session so the full hour can be spent analyzing, refining, and solving the problem.

Materials may include:

• A media pitch

• Press release

• Messaging document

• Communications plan

• Product launch brief

• Executive bio

• Thought leadership draft

• Crisis plan

• Company background materials

60-minute session + advance review — $750

Book Huddle Hour + Prep

Who It’s For

Huddle Hours are designed for:

• Founders and CEOs

• CMOs and marketing leaders

• Communications executives

• In-house PR teams

• Startups preparing for a launch or announcement

• Public companies navigating a communications priority

• Agencies seeking senior strategic perspective

• Executives building visibility and thought leadership

• Organizations not yet ready for a full agency engagement

Who It’s Not For

A Huddle Hour is not a substitute for ongoing execution.

It is not designed to include:

• Media pitching

• Journalist outreach

• Custom media lists

• Full campaign development

• Extensive research

• Written communications materials

• Crisis response management

• Long-term implementation support

For broader strategy or customized deliverables, the Communications Strategy Intensive or an agency engagement may be a better fit.

Why No Agency PR?

Senior communications expertise without the long-term engagement.

No Agency PR has spent more than 15 years helping startups, global brands, AI companies, enterprise technology businesses, healthcare innovators, public companies, and executive teams navigate complex communications challenges.

The Huddle Hour gives you direct access to that experience in a focused format designed to help you make better decisions faster.

No layers.

No junior account team.

No six-month commitment.

Just experienced strategic guidance focused on the problem that matters most right now.

FAQ

Is the Huddle Hour a sales call?

No. It is a paid working session focused on your communications challenge. We may recommend additional support when relevant, but the purpose of the hour is to provide meaningful strategic value.

Can I bring more than one challenge?

The strongest sessions focus on one primary challenge. Related questions are welcome, but trying to solve several unrelated problems may limit how deeply we can address each one.

Will you review materials before the session?

Advance review is included only with Huddle Hour + Prep. The standard Huddle Hour is designed for live discussion and problem-solving.

Will I receive written notes afterward?

The standard session includes verbal recommendations and discussion. You are encouraged to take notes or record the session with prior agreement. Formal written deliverables are not included unless otherwise specified.

Can multiple team members attend?

Yes. I would permit up to three participants at the standard price. Larger team sessions should be priced separately or directed to a workshop or Strategy Intensive.

Can the fee be applied toward a future engagement?

I would say:

If you move into a qualifying agency engagement within 30 days, the Huddle Hour fee may be credited toward your first invoice.

That gives you a strong conversion tool without diminishing the value of the session.

Stop circling the problem.

Bring us the launch, pitch, narrative, executive challenge, or communications decision keeping your team stuck.

We’ll spend one focused hour helping you find the clearest path forward.

Huddle Hour — $500

Huddle Hour + Prep — $750

Build the communications function your company should already have.

Most companies don't have a communications strategy.

They have scattered documents, disconnected campaigns, outdated messaging, and PR that lives in someone's inbox.

The Communications OS changes that.

Built for startups, scaleups, and modern communications teams, The Communications OS is a complete operating system for planning, managing, measuring, and scaling strategic communications.

Instead of treating public relations, executive communications, product launches, content, AI visibility, media relations, and reporting as separate initiatives, you'll learn how to build one integrated communications function that supports every stage of business growth.

Whether you're hiring your first communications leader or professionalizing an existing team, The Communications OS gives you the systems, frameworks, and workflows to communicate with consistency, confidence, and measurable impact.

Why We Built It

Modern communications needs a modern operating system.

Communications has evolved.

AI is changing discovery.

Search has changed.

Newsrooms are leaner.

Executive brands influence buying decisions.

Trust is built across dozens of channels—not just the media.

Yet most organizations still manage communications with disconnected spreadsheets, scattered documents, and reactive campaigns.

The Communications OS brings everything together into one scalable system.

Because great communications isn't built on individual campaigns.

It's built on repeatable systems.

What's Included

Everything you need to run communications like a high-performing organization.

Strategic Communications Framework

Build a communications strategy aligned with your business goals, growth stage, stakeholders, and market position.

Narrative & Messaging Architecture

Create clear messaging that aligns executives, marketing, sales, investor relations, customer success, and public relations around one consistent story.

Media Relations System

Develop a repeatable process for identifying opportunities, building relationships, pitching journalists, tracking outreach, and measuring results.

Executive Communications Framework

Turn founders and executives into credible industry voices through thought leadership, media interviews, speaking opportunities, LinkedIn strategy, and executive content.

Product Launch System

Plan announcements, product launches, funding rounds, acquisitions, partnerships, and company milestones using repeatable launch frameworks.

Editorial & Content Calendar

Coordinate communications across media, owned content, executive channels, social media, newsletters, speaking opportunities, and industry events.

AI Visibility Framework

Understand how AI search and large language models influence discoverability and learn how to build authority through credible content, executive expertise, earned media, and strategic communications.

Measurement & KPI Dashboard

Track the metrics that matter—not vanity metrics.

Measure communications performance, executive visibility, media impact, share of voice, business outcomes, and strategic progress using practical dashboards and reporting templates.

Communications Workflows

Document repeatable processes your entire team can follow—from approvals and launches to media outreach, crisis response, reporting, and campaign execution.

You'll Receive

✔ Strategic communications framework

✔ Messaging architecture

✔ Communications operating model

✔ Executive communications system

✔ Media relations workflows

✔ Product launch framework

✔ Editorial calendar

✔ Communications planning templates

✔ Campaign planning worksheets

✔ KPI dashboard

✔ Reporting templates

✔ AI visibility framework

✔ Team workflows

✔ Checklists

✔ Strategic planning exercises

✔ Internal planning documents

Who It's For

The Communications OS was built for organizations ready to move beyond reactive communications.

Ideal for:

• Startups building an internal communications function

• Scaleups preparing for rapid growth

• CMOs leading integrated marketing and communications

• Communications Directors creating structure

• In-house PR teams

• Venture-backed companies

• Enterprise marketing teams

• Public companies

• Organizations replacing agency dependency with internal systems

The Outcome

Build a communications function—not just campaigns.

After implementing The Communications OS, your team will have:

• A unified communications strategy

• Clear messaging across the organization

• Repeatable media relations workflows

• Stronger executive visibility

• Structured launch planning

• Consistent communications processes

• Better reporting and measurement

• Improved cross-functional collaboration

• Greater confidence in every communications decision

Instead of asking, "What should we do next?"

Your team will know exactly how communications should operate.

Why It's Different

Most communications resources teach tactics.

The Communications OS teaches organizations how to build infrastructure.

It combines the strategic thinking, systems, and operational processes typically developed during a consulting engagement into one comprehensive framework that your team can implement immediately.

Whether you work with an agency, build an in-house team, or do both, The Communications OS becomes the foundation that keeps every communications initiative aligned with your business objectives.

Build communications that scale with your company.

Stop reinventing the wheel with every campaign.

Build the systems that power every announcement, launch, executive interview, media opportunity, and strategic communication your organization will make.

The Communications OS

$999

Build the strategy. Execute with confidence.

The best communications campaigns don't happen by accident.

They're built on strategy.

No Agency PR Playbooks are comprehensive communications frameworks designed to help founders, executives, marketing leaders, and communications teams plan, execute, and measure high-impact communications programs.

More than a guide, each Playbook combines proven methodologies, strategic frameworks, implementation plans, templates, workflows, and decision-making tools to help you move from planning to execution with confidence.

Whether you're launching a company, preparing for a funding announcement, building executive visibility, or creating an in-house communications function, our Playbooks provide the systems behind successful communications programs.

More than advice. A complete operating framework.

A Field Guide teaches you how to solve a specific communications challenge.

A Playbook helps you build and execute an entire communications strategy.

Each Playbook is designed to become your working document—not something you read once and file away.

You'll find practical frameworks, planning exercises, implementation roadmaps, templates, workflows, strategic questions, campaign calendars, KPIs, and real-world examples that guide you through every stage of execution.

What You'll Find Inside

Every Playbook is built around implementation.

Included in every Playbook:

✔ Strategic planning framework

✔ Communications roadmap

✔ Messaging architecture

✔ Campaign workflows

✔ Templates and worksheets

✔ Checklists

✔ KPI and measurement framework

✔ Real-world examples

✔ Decision-making frameworks

✔ Common pitfalls and best practices

Available Playbooks

The Modern PR Playbook

Build a modern communications function that aligns PR, executive visibility, AI discovery, content, and reputation into one cohesive strategy.

Product Launch Playbook

Plan and execute launches that create long-term momentum across media, customers, partners, investors, and industry stakeholders.

Executive Thought Leadership Playbook

Build executive authority through media, speaking, LinkedIn, contributed content, podcasts, and strategic storytelling.

Media Relations Playbook

Develop a repeatable media relations program that helps your company earn meaningful coverage and build lasting relationships with journalists.

AI Visibility Playbook

Learn how AI is changing brand discovery and how to strengthen the authority signals that influence AI assistants, search engines, journalists, and decision-makers.

Crisis Communications Playbook

Prepare your organization with practical crisis planning, response frameworks, stakeholder messaging, and recovery strategies before you need them.

Who They're For

Built for organizations serious about communications.

Perfect for:

• Founders

• CEOs

• CMOs

• Communications Leaders

• In-House PR Teams

• Marketing Departments

• Venture-Backed Companies

• Enterprise Organizations

• Agencies

• Growing Businesses

Why We Built Them

Communications shouldn't rely on guesswork.

After years of helping companies launch products, navigate crises, secure media coverage, build executive brands, and scale globally, we realized the same strategic frameworks were solving the same challenges over and over again.

Our Playbooks bring those frameworks together into practical systems that any organization can implement.

Whether you're building your communications program internally or working alongside an agency, these resources are designed to help you make smarter decisions, move faster, and create measurable business impact.

CTA

Strategy is your competitive advantage.

Build communications programs that are repeatable, measurable, and designed for long-term growth.

Explore the No Agency PR Playbook collection.

Stop searching. Start pitching.

Finding the right journalist shouldn't take longer than developing the story.

Our curated media lists give founders, communications teams, marketers, and PR professionals a targeted starting point for media outreach across the industries we know best.

Each list is built around a specific industry, beat, or audience and designed to help you identify the journalists, editors, producers, podcasts, newsletters, and media outlets most relevant to your story.

Choose from: Artificial Intelligence, Enterprise Technology, SaaS, Healthcare, Biotechnology, Fintech, Cybersecurity, Consumer Technology, Alcohol and Spirits, Beauty, Food, Accessibility, Venture Capital and more.

What you'll get: 15-25 Curated media contacts, relevant outlets and beats, pitching context where applicable, and an organized, ready-to-use format.

Best for: Founders doing their own PR, in-house communications teams, marketing teams and PR professionals expanding into a new industry.

Starting at $350

Media contacts and beats change frequently. Lists reflect the most current information available to our internal team. We will share insider notes about what they cover and how you should contact them.

Get smarter about PR in an afternoon.

You don't always need a 100-page book or a six-month agency engagement. Sometimes you need someone who knows what they're doing to explain exactly how something works.

No Agency Field Guides break complex communications challenges into practical, actionable strategies you can actually use.

Built from real-world communications experience, each guide focuses on one problem—from pitching journalists and preparing executives for interviews to launching products and understanding AI visibility.

Topics include: Media Relations, PR Strategy, Executive Communications, Thought Leadership, Product Launches, AI Visibility, Crisis Communications, Messaging and PR Measurement.

Best for: Founders, marketers, communications professionals and executives who want expert guidance without the agency engagement.

Why We Created These Guides

Communications shouldn't feel like a mystery.

Whether you're preparing for a product launch, pitching the media, building executive thought leadership, or navigating the changing world of AI-driven discovery, you deserve practical guidance that's clear, actionable, and grounded in real experience.

Our Field Guides are designed to answer the questions we hear most often from founders, communications teams, and marketing leaders—without requiring a long-term agency engagement.

What You'll Learn

Every guide focuses on solving one specific communications challenge.

Topics include:

• Public Relations Strategy

• Media Relations

• Executive Communications

• Executive Thought Leadership

• AI Visibility

• Product Launch Communications

• Crisis Communications

• Corporate Communications

• Messaging & Positioning

• PR Measurement

• Communications Planning

• Founder Branding

• Media Pitching

• Narrative Development

Built for Modern Communications

The communications industry has changed dramatically.

AI is reshaping how people discover companies. Newsrooms are leaner. Buyers trust people more than brands. Executive voices influence purchasing decisions. Traditional PR playbooks no longer deliver the same results.

Our guides are written for today's communications landscape—not yesterday's.

Every framework reflects how communications actually works today.

Who They're For

Whether you're leading communications internally or wearing multiple hats as a founder, these guides are designed to help you make smarter decisions faster.

Perfect for:

• Founders

• CEOs

• Marketing Leaders

• Communications Professionals

• Startup Teams

• PR Professionals

• In-House Communications Teams

• Agencies

• Consultants

• Students and Emerging PR Professionals

What's Included

Every Field Guides includes practical tools you can immediately apply.

✔ Step-by-step frameworks

✔ Real-world examples

✔ Actionable checklists

✔ Templates and worksheets

✔ Strategic recommendations

✔ Best practices

✔ Common mistakes to avoid

✔ Recommended tools and resources

Available Field Guides (Specify Guide)

• How to Pitch Journalists Without Getting Ignored

• Writing a Press Release That Gets Read

• Executive Thought Leadership 101

• Building Your First PR Strategy

• AI Visibility for Brands

• Product Launch Communications (Tech, Consumer, Fashion)

• Crisis Communications Fundamentals

• Messaging That Differentiates Your Company (how to write your key messages)

• Media Relations for Startups

• Measuring PR Beyond Vanity Metrics (how to hire an agency and what you need to see)

Why No Agency PR?

Most communications advice falls into one of two categories:

It's either too theoretical to be useful or too generic to create meaningful results.

We believe great communications is practical.

Every Field Guides is built from the same strategic thinking we use to advise founders, global brands, venture-backed startups, and executive teams.

These aren't academic exercises.

They're working frameworks designed to help you communicate with greater clarity, confidence, and impact.

Learn Faster. Communicate Smarter.

Build the skills, confidence, and communications systems that move your business forward—one guide at a time.

Communications strategy built for your industry.

Every industry has its own language, media landscape, buying cycles, and conversations.

The story that earns coverage in enterprise technology won't resonate with healthcare reporters. A venture capital announcement requires a different communications strategy than a cybersecurity product launch. AI companies compete in one of the fastest-moving media environments in the world.

That's why we created the Industry PR Playbooks.

Each Playbook combines strategic communications frameworks with sector-specific intelligence, helping your team understand how to position your company, identify meaningful story opportunities, engage the right media, and build long-term authority within your market.

This isn't a generic PR guide.

It's a communications strategy designed specifically for your industry.

More Than a Playbook

Your communications strategy shouldn't become outdated.

Every Industry PR Playbook includes 12 months of Communications Intelligence delivered directly to your inbox.

Each month, you'll receive a curated briefing covering the trends, media conversations, emerging narratives, notable coverage, competitive movements, and industry developments shaping your sector.

Instead of spending hours tracking what matters, you'll receive strategic insights that help your communications stay relevant throughout the year.

What's Included

Industry Playbook

A comprehensive communications strategy tailored to your industry.

Inside you'll find:

✔ Industry positioning framework

✔ Communications strategy

✔ Media landscape analysis

✔ Editorial opportunities

✔ Story development ideas

✔ Thought leadership opportunities

✔ Executive communications strategy

✔ Product launch considerations

✔ Industry messaging framework

✔ Communications planning templates

✔ Campaign ideas

✔ Recommended publications and media categories

✔ Industry-specific KPIs

Monthly Communications Intelligence Report

Every month you'll receive a professionally curated report covering:

• The biggest stories shaping your industry

• Analysis of emerging media narratives

• Communications opportunities you can act on

• Competitor announcements and positioning trends

• Product launches, funding news, and acquisitions

• Executive thought leadership trends

• Editorial opportunities

• Industry events and conferences

• What journalists are covering

• Recommended story angles for your organization

• AI, search, and communications trends impacting your sector

Think of it as your communications briefing before everyone else walks into the meeting.

Available Industries

Current Industry Playbooks include:

• Artificial Intelligence

• Enterprise Technology

• SaaS

• Healthcare

• Biotechnology

• Fintech

• Cybersecurity

• Consumer Technology

• Accessibility

• Venture Capital

• B2B Software

• Climate Technology

• Robotics

• Developer Tools

• Future of Work

Additional industries are added regularly.

Who It's For

Designed for organizations that need communications expertise tailored to their market.

Ideal for:

• Founders

• CEOs

• CMOs

• Communications Leaders

• In-House PR Teams

• Marketing Departments

• Venture-Backed Companies

• Agencies expanding into new sectors

• Public Companies

• Investor Relations Teams

Why We Built It

Great communications doesn't happen in isolation.

It requires a deep understanding of your industry's media landscape, evolving narratives, competitive positioning, and the conversations shaping your market.

The Industry PR Playbooks combine years of communications experience with ongoing industry intelligence, giving your team a practical framework for building authority—not just generating headlines.

Pricing

$850

Includes:

• Industry PR Playbook

• One year of monthly Communications Intelligence reports

• Future updates to the Playbook during your subscription period

Stay ahead of your industry.

Build smarter communications with sector-specific strategy, ongoing intelligence, and practical frameworks designed for today's communications landscape.